Marketing Charts: Social Networking Rises, Especially Among Younger Set
Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project.
Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into older and younger demographics, 72% of adults 18-29 use social networking sites, compared to 40% of their counterparts 30 and older.
Facebook is Tops with All Adults
Social networking adults in all age brackets favor Facebook by a wide margin, with older adults preferring it slightly more. Seventy-three percent of all adults 18 and older who use social networking sites have a Facebook account. Broken down by age demographic, this includes 71% of adults 18-29 and 75% of adults 30 and older. ...
Several interesting charts including:
